Eric Pfeiffer of the Washington Times reported on the launch of Slatecard for today's paper. Here's the first few grafs:

A pair of tech-savvy Republican activists have started a new online, interactive fundraising tool that they say will help energize the conservative grass roots and further close the gap with their more high-profile "netroots" liberal counterparts.

Slatecard.com, which opened to the public yesterday, aims to be a clearinghouse for Republican presidential and congressional candidates who want to reach grass-roots voters who haven't normally been included in traditional media outreach efforts, such as direct mail or large-scale fundraising events.

"Not everyone can, or wants, to go to the traditional chicken-dinner fundraiser," said Slatecard.com co-founder David All. "This lets Republican candidates hear directly from their supporters, whether they're giving $5 or thousands of dollars."

Mr. All, a former aide to Rep. Jack Kingston, Georgia Republican, and now a Republican technology consultant, is a familiar name to Capitol Hill conservatives who want to see their movement take full advantage of the Internet and "social-networking" operations such as Facebook.com.

Although Mr. All has been behind many conservative online entrepreneurial efforts, including a successful effort to get the field of Republican presidential candidates to participate in a debate sponsored by Google, he left much of the site's production to his Slatecard.com co-founder, Sendhil Panchadsaram.

Read the full story, "Activists create online fundraiser for GOP."